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Privacy Policy

Automated Information Collection

We may connect information collected automatically with information we already have about you in order to identify you as a Target guest. If we are able to identify you as a Target guest we may, for example, link your activity on our website to your activity in a Target store or on one of our mobile applications. This allows us to provide you with a personalized experience regardless of how you interact with us – online, in store, mobile, etc.

In order to provide the best guest experience possible, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores, and on our mobile applications, the performance of our marketing efforts, and your response to those marketing efforts.

Target Automated Collection

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with us or third-parties that use our services. This information helps us recognize you, customize your website experience, store items in your cart between visits and make our marketing messages more relevant. Examples of this information include but are not limited to: pages you visit, ads you click on, type of browser/device/hardware, purchase information, IP based geographic location and search terms. This includes Target content presented on another website or mobile application, for example, Target Weekly Ad. These technologies also enable us to prevent fraud or other harmful activities.

We also allow third-party companies (e.g., Nielsen) to place tags on our digital properties. The tags may collect information from cookies placed by other third-party companies. Our Privacy Policy does not cover these third-party companies. Please contact these third party companies (e.g., Nielsen) directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags.

User Experience Information

In order to improve guest online and mobile shopping experiences, help with fraud identification, and assist our guest relations representatives in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.

Targeted TV Ads

We may display targeted ads to you through your cable or satellite TV provider. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target TV ads to guests who have expressed an interest in shopping for groceries, cosmetics, clothing, etc. The ads may also be based on personal information you have provided your cable or satellite TV provider. We do not share any of your personal information, including your shopping history, with your cable or satellite TV provider. See your cable or satellite TV provider’s privacy policy for additional information about targeted TV Ads, including how you can opt-out of receiving such ads.

Our website may offer links to other sites. If you visit one of these sites, you may want to review the privacy policy on that site. In addition, you may have visited our website through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.